SEO Resources Blog From LINKGENIE

It seems a lot of Internet marketers-and even some so-called “gurus”-just don’t get it. There is constant buzz about SEO copyrighting, but a lot of it is just plain off target!

Most of the posts, articles and discussions deal with such things as allowable limits, keyword density, over-optimization and so on. They make SEO copywriting all about the search engines. In other words, they put the emphasis on the first part of the term-SEO-and forget about the second part of the term-copywriting.

What SEO copywriting means is that you are writing copy designed to cause a human being to take some kind of action. Your site visitors or target audience should come first and the tricks used to rank the copy well in the search engines should come dead last. What good is traffic if the copy doesn’t convert site visitors into buyers? Obviously, not a whole lot, and that’s why the human visitors should always come first.

Putting too much emphasis on SEO can cause what is being cranked out to become boring, repetitive, monotonous babble. Such writing would never make it onto a site, save for the fact that the webmaster simply wanted to rank for certain terms.

Therefore, here are some guidelines offered in the interest of saving the good name of search engine copywriting:

Traits of Good SEO Copywriting:

- Written for the benefit of the visitor above all else.

- Unique and written with a purpose.

- Natural sounding and smooth flowing.

Traits of Poor SEO Copywriting:

- Written merely for the search engines.

- Created for new pages merely by changing around some keywords or phrases.

- Containing the monotonous or redundant use of the same words over and over.

How should you write for SEO purposes? You will want to do the following:

- Understand your target audience.

- Specifically choose the focus of your page.

- Create a plan or outline of the message you want to communicate.

- Decide on how to best convey your message to your target audience.

- Incorporate key phrases into the body copy in a natural manner and as you write so that they flow naturally as part of the desired message.

In writing copy for SEO purposes never:

- Tailor your message merely for the purpose of ranking highly.

- Use a keyphrase every time you mention a particular item in your copy.

- Add copy to your site merely to appeal to the search engines.

- Rely on pat keyword density formulas and ratios.

- Shoehorn keyphrases into every place possible in your text. It will come across as sounding totally ridiculous!

Good copywriting is not really about writing for the search engines but about writing for the visitors, while secondarily including some elements to help the search engines find your copy.

Really, SEO copywriting is about quantity as well as quality. Yes, this will require some writing on your part, but good search engine ranking is not achieved without some effort. If you like to talk better than you like to type, then a good voice dictation program, like Dragon Dictate for Mac or Dragon NaturallySpeaking for PC, can be very helpful.

Remember that your customers are what make or break your the success of your website, so focus on them and you will be sure you come across as someone who keeps the interest of your readers in mind first and foremost.

You might get the impression that the Mac is the forgotten stepchild of the Internet marketing industry. But did you know that some of the top names in Internet Marketing use Macs? Get a FREE 75-page ebook that covers everything you need to know about running your Internet business using a Mac, iPhone and iPad here: Internet Marketing