SEO Resources Blog From LINKGENIE

Ok, now you have a website and you want to do SEO. You are planning to do it yourself. How do you start?

If you are planning to participate in a running event, what is your first step?
You should learn about the game(Eg: when event will be held, who else is participating, game rules, prizes, risks , etc).

Likewise when you start doing your own SEO you must learn about SEO.

What is the process of a successful SEO professional?

1. Learn
2. Practice
3. Evaluate
4. Learn
5. Practice
6. Evaluate

You have to first learn SEO concepts and then practice them in real world. Then you have to evaluate the results. You have to learn from results. Now you know something than before. Practice new theories with new knowledge and evaluate the results. This process is endless.

When will this process end?
This process will not end. Search engines continuously introduce new concepts and change their algorithm. So things you learn yesterday may not valid for today.

Onpage SEO factors are coding practices we use to get attention of search engines while backlinks are the votes from other sites which in return help us to get attention of search engines.

Let us see an example to see what is best.

Suppose there is a hotel called “ABC Hotel”. This hotel is looking for customers.

Setting:
Hotel setting includes business name, hotel area, rooms, reception, dining area, swimming pool, bar, restaurant and etc.

Popularity.
This is the exposure and good name hotel has among the community.

How hotel get customers from setting?
First time customer sees the hotel setting and visit the hotel.

Customer visits the hotel WITHOUT RECOMMENDATION but JUST SEEN the setting.

How hotel get customers from popularity?

When previous customers or other sources recommend the hotel, first time customers will visit the hotel.

Here customer visits the hotel WITHOUT SEEN the hotel but JUST FROM RECOMMENDATION.

So we can see both methods are having different ways to get sales. Likewise both on-page and backlinks help search engines to determine our rank. I am not going to say what is superior. It’s up to you to decide.

There are 3 main factor we have to focus when it comes to SEO.
1.On-page factors
2. Contents
3. Backlinks.

I am going to explain the role of each factor by using simple real life examples.

Suppose you have a new hotel called “ABC Hotel”. Like any other business this hotels needs customers.

Hotel has;
1.Setting
Hotel will have a business name, building, reception, swimming pool, dining area, luxury rooms, staff, communication facilities such as phones, internet, transport facilities, etc.

First customer will visit the hotel by seen the setting. He will see the reception, staff.
He can clearly differentiate hotel from restaurant. So setting is one factor attracts
customers.

2.Foods , rooms and services
Now customer has visited the hotel and enjoys the foods and other services. He will come back and tell others if foods, rooms and other services are good. Otherwise he will not come back and recommend the hotel to others.

3.Hotel popularity
Some potential customer may have not seen the hotel bit may have heard about will still visit the hotel. So the hotel can expect good sales from its popularity.

Ok, now shall we apply same theory to SEO?
Hotel Setting – Onpage
Foods , rooms and other services – Contents
Popularity –Backlinks

So we can clearly see that the hotel needs good setting, foods, services and popularity to attract customers.

Likewise a website needs on-page, contents and backlinks to get better rank in search engines.

As I explained in my earlier post SEO is a process of helping search engines  to identify our product or service. Without SEO search engines will not able to identify our website.

Suppose you have a new coffee shop.

Do you have a billboard at the front of the shop?

Did you tell other people about your shop?

Did you publish news paper articles and other publishing methods to introduce your shop?

If answer to all questions is “No”, how could other people knows about your business?

Advertising is a necessity for every business. Likewise every website has to advertise their presence to Search Engines. It is not unethical. In my previous example if the shop owner goes to a customer and threatens him to visit his shop, it is unethical. Likewise if we use bad methods to mislead the search engines and get better rank, it is unethical.

Search engine need ethical methods to understand websites. So SEO will survive for another 5 years and higher.

Check below comments of Matt Cutts.

SEO stands for Search Engine Optimization. SEO is a practice of optimizing websites to get higher search engine ranking. Here we have to focus on various internal and external factors to help search engines to better understand our website.

Is SEO necessary?

Search engines are improving their technology day by day. They understand our websites better than earlier. But there are limitations. But there are no absolute ways to understand a website. Search engines will use comparative methods to evaluate a website (Eg: Your site popularity against competitor site).  Even in future search engines will need SEO to get to know about a website.

Let me explain this with an example.

Suppose there is a doctor who has discovered a cure for cancer. If he living in a village how could other people know about him? He has to introduce his discovery to the world.

He has to publish books, do press conference, etc. If he did not involved in any kind of marketing he will not be able to build a market for this discovery.

Likewise, you may have the best site on the net selling the best product or service, but how can search engines know who you really are? They need facts to prove your site. So search engines will consider various factors, methods to identity your website. You have to advertise your site internally and externally to get the attention of search engines and users.